THE PHILLY CHEESESTEAK: TWO VIDEOS

GIVE THE MOUTHWATERING SCOOP ON THIS ICONIC SANDWICH

Learn How To Order & What Makes Them So Great

PHILADELPHIA, December 22, 2015 – Here in Philly, the cheesesteak is a civic icon, tourist draw and cultural obsession, and now two short new videos created by VISIT PHILADELPHIA® show how to order this iconic sandwich and what makes it so great. The videos are on view at visitphilly.com/cheesesteaks, where visitors can read about the history of the often-imitated sandwich and find a list of the top 10 spots to get authentic Philly cheesesteaks.

“Every successful destination needs a few strong brands, and the cheesesteak is undeniably one of ours,” said Meryl Levitz, president & CEO, VISIT PHILADELPHIA. “We want to do everything we can to make sure people feel comfortable and confident when ordering a cheesesteak because everyone likes to feel like an insider when they travel. These two videos give them the insider power they crave.”

Video #1: How To Order A Philly Cheesesteak:

This 90-second instructional video teaches people about the art of ordering the flavorful sandwich in four easy steps. The video encourages visitors to know what they want before placing their order. Those who want Cheez Whiz with fried onions should ask for a “Whiz With.” Those who want provolone without fried onions should ask for a “Provolone Without.” Then, the easy part: eat and enjoy.

Video #2: Philly Cheesesteak 101:

In this video, a diverse group of Philadelphia residents—all seemingly cheesesteak pros—give advice on how to order a cheesesteak. They encourage customers to know the lingo and to order quickly. Then, they go onto describe the types of cheeses available and explain how to score a steak sandwich with or without cheese and/or fried onions, depending on taste preference.

Best Places To Find A Cheesesteak:

Nearly every pizza shop on any corner of every neighborhood in the city serves up the mouth-watering delicacy. Here are a few notable Center City and South Philadelphia spots, many of which are featured in the two videos:

  • Cosmi’s Deli is a relative newcomer among the cheesesteak contenders, winning recent accolades from Philadelphia magazine.1501 S. 8th Street, (215) 468-6093, cosmideli.com
  • It may be across the street from the oldest cheesesteak joint in town,but Geno’s Steaks is a formidable competitor going roll for roll with Pat’s for nearly five decades. 1219 S. 9th Street, (215) 389-0659, genosteaks.com
  • The brisket cheesesteak at Jake’s Sandwich Board can be adorned with either mild provolone and caramelized onions or, less conventionally, wasabi spread and crunchy onions. 122 S. 12th Street, (215) 922-0102, jakessandwichboard.com
  • Jim’s Steaks has multiple locations, but the classic smell of fried onions wafting down South Street makes that outpost a memorable one. 400 South Street, (215) 928-1911, jimssouthstreet.com
  • A small shack amidst shopping plazas, John’s Roast Pork is frequently cited as one of the city’s top steak spots. Its secret weapon? A crusty seeded roll. 14 Snyder Avenue, (215) 463-1951, johnsroastpork.com
  • The original home of the cheesesteak, Pat’s King of Steaks is still owned and operated by the Olivieri family.9th Street & Passyunk Avenue, (215) 468-1546, patskingofsteaks.com
  • Rick’s Philly Steaks is a third-generation spinoff of Pat’s, started by the “Prince of Steaks” Rick Olivieri,who exported his cheesesteak savvy to Kennett Square. 148 W. State Street, Kennett Square, (610) 444-7425, rickssteaks.com
  • With rolls from Conshohocken bakery, a plethora of cheese choices and daily-cut sirloin, Spot Burger’s food cart has been repeatedly named a favorite among cheesesteak lovers. Locations vary, (484) 620-6901, twitter.com/spotburgers
  • Every sandwich at the award-winning Tony Luke’s is worth ordering, and the deliciousness now spans multiple locations across state lines. tonylukes.com

VISIT PHILADELPHIA®, formerly known as Greater Philadelphia Tourism Marketing Corporation, makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Note to Editors: For high-resolution photos of Greater Philadelphia, visit the photo gallery of visitphilly.com/pressroom.